Chevy Volt Leads Ford Focus EV and Nissan Leaf in Brand Awareness
The Chevy Volt leads the Ford Focus EV and Nissan Leaf in brand awareness according at a study by Zpryme.
The Volt edges out the Focus 53.1% to 49.1% and the Leaf trails at 30.8%. Next in line is the flashy and expensive Tesla Roadster at 16.8%. These numbers reflect the percentage of people surveyed who knew about the existence of the models of Electric Vehicles (EV) available.
The survey also asked which car company respondents would be most likely to go to when looking for an electric vehicle to buy. Ford led the pack at 17.8% followed by Toyota at 16.7%, Chevrolet at 16.0% and Honda at 12.6%.
The survey said only 8.5% would be very likely to by an EV in the next 2 years, 28.7% said somewhat likely and 62.8% said somewhat or very unlikely. Those that are likely to buy said that they were motivated by saving money in fuel costs and that the price of the vehicle was a big factor in the buying decision. 44% said they wanted to buy an EV to reduce environmental impact.
About 31% of respondents said they would be willing to pay a little more for an EV. 5.2% said they would pay $10 thousand more than the price of a normal car and a larger percentage said they would pay $5 thousand more.
People in the western part of the US had the most interest in an EV at 40.1% and those in the Midwest had the least overall interest at 35.3%.
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